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Creating and Sustaining Shared Values

By 2nd November 2021Blog
Shared Values Nature Meeting

Shared values can lead to increased customer loyalty, higher employee retention and increased profitability. Sophie Ransome, Head of HR at Atalian Servest recently wrote a piece for Business Graduates Association on how to develop and embed these values into organisations, including how projects such as CHROMA and ONE can help to reinforce an organisations culture.

Creating and sustaining shared values

The idea of ‘shared values’ has received much greater focus of late, with the term being included on more and more company websites or job descriptions. Shared values can certainly link to organisational goals, but that’s not the purpose of them. While ‘company values’ relate directly to an organisation’s approach to its bigger mission and vision, ‘shared values’ relate more to those priorities that shape a business’ ethos, culture and CSR.

It is well understood that shared values in the workplace lead to stronger social connections, which in turn have been found to boost productivity. These connections occur when employees are fully aligned with the company culture and it is truly embedded, building on the organisation’s overall purpose. Employees are a company’s greatest asset, so engendering a workplace and team with shared values will undoubtedly bring significant benefits.

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